Digital Marketing Manager Job

Key responsibilities:

1. Monitor and analyze the effectiveness of marketing content
2. Develop and manage website content
3. Develop a digital marketing strategy by tracking changes, identifying customers and their current and future needs, and monitoring the competition
4. Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
5. Design, build, and maintain our social media presence
6. Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed
7. Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
8. Identify trends and insights, and optimize spend and performance based on the insights
9. Brainstorm new and creative growth strategies through digital marketing
10. Plan, execute, and measure experiments and conversion tests
11. Collaborate with internal teams to create landing pages and optimize user experience
12. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
13. Identify critical conversion points and drop-off points and optimize user funnels
14. Complete digital marketing department operational requirements by scheduling and assigning agencies and following up on work results
15. Develop digital marketing staff by providing information, educational opportunities, and experiential growth opportunities

Qualifications/Skills:

1. 5+ years of Digital Marketing experience
2. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
3. Creating and maintaining client relationships
4. Coaching and subordinate involvement
5. Managing processes
6. Self-motivated yet customer-focused
7. Proficient in marketing research and statistical analysis
8. Able to develop budgets

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