We are seeking a results-driven Performance Marketing Specialist to oversee and optimize our performance campaigns across Meta and Google. The ideal candidate should be a data-driven marketer with a fundamental understanding in performance marketing and analytics. He will be responsible for developing and executing marketing strategies that maximize ROI, drive digital growth and customer acquisition efforts.
Key Responsibilities
1. Plan, execute, and optimize performance marketing campaigns across Meta and Google and other digital channels.
2. Analyze campaign data, track key metrics and refine strategies for growth.
3. Manage budgets efficiently to maximize ROAS and customer acquisition.
4. Leverage analytics tools (Google Analytics, Meta Business Manager) for performance tracking and optimization.
5. Collaborate with creative teams to develop high-performing ad creatives and messaging.
6. Conduct A/B testing on ad creatives, and audience segments.
7. Stay updated with industry trends, platform updates, and best practices.
8. Report campaign performance insights and recommend optimizations.
Skills & Qualifications:
1. 2+ years of experience in performance marketing, digital advertising, or growth marketing.
2. Expertise in Google Ads and Meta Ads and other paid media platforms.
3. Strong analytical skills with proficiency in Google Analytics, and Google Tag Manager
4. Hands-on experience with conversion rate optimization (CRO), A/B testing, and campaign optimization.
5. Ability to manage advertising budgets and drive cost-efficient customer acquisition.
6. Proficiency in Excel/Google Sheets for campaign tracking and data analysis.
Strong understanding of eCommerce, consumer behavior, and D2C brand marketing.
7. Excellent communication and collaboration skills.
1. Candidates with minimum 1 years of experience.
Annual CTC: ₹ 5,10,000 - 5,50,001 /year
Annual CTC breakup:
1. Fixed pay: ₹ 5,00,000 - 5,00,001 /year
2. Variable pay: ₹ 10,000 - 50,000 /year
101 Innovations is an e-commerce seller. We have recently launched the brand RiverSoft. This is first of its kind point-of-use water filter. We are an online first and are growing very fast. The company is founded by IIT-IIM alumni.
