Digital Marketing Specialist Job

Key responsibilities:

1. Develop and execute both online and offline marketing strategies.
2. Create marketing materials such as brochures, leaflets, banners, product tags, and educational content, with support from an agency if necessary.
3. Generate content for various marketing campaigns across digital and traditional platforms.
4. Support social media marketing efforts to enhance brand visibility.
5. Assist in maintaining and updating the company website and e-commerce platform, including blog writing.
6. Plan, promote, and execute events focused on gardening, farming, festivals, and special occasions.
7. Collaborate with external vendors to ensure seamless execution of marketing initiatives.
8. Identify and explore new business opportunities for growth.
9. Manage lead generation by tracking inquiries, assigning leads to team members, and coordinating with customers to drive conversions.
10. Represent the company at workshops, webinars, exhibitions, and other promotional events.
11. Work closely with gardeners and internal teams to execute both ongoing and new business initiatives.
12. Prepare and analyze weekly, monthly, and quarterly reports to track marketing performance.
13. Contribute to various activities aimed at expanding and strengthening the business.
14. This role directly reports to the Founder & CEO.

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