Digital Marketing Specialist Job

Key responsibilities:

1. Campaign Planning: Developing strategic plans for marketing campaigns in alignment with overall marketing objectives
2. Market Research: Conducting thorough research to understand target audiences, market trends, and competitor strategies
3. Creative Development: Collaborating with creative teams to generate campaign concepts, messaging, and visuals
4. Channel Selection: Identifying appropriate marketing channels (e.g., social media, email, print, digital ads) based on target audience behavior and campaign goals
5. Content Creation: Creating compelling content for various marketing channels, including copywriting, graphic design, and multimedia production
6. Campaign Execution: Implementing marketing campaigns across chosen channels, ensuring timely delivery and proper execution
7. Monitoring and Optimization: Tracking campaign performance metrics (e.g., reach, engagement, conversion rates) and making data-driven decisions to optimize campaign effectiveness
8. Budget Management: Managing campaign budgets effectively to maximize ROI and ensure resources are allocated efficiently
9. Cross-functional Collaboration: Working closely with other teams such as sales, product, and analytics to align campaign efforts and achieve common goals
10. Analysis and Reporting: Analyzing campaign results and preparing comprehensive reports to communicate insights, learnings, and recommendations for future campaigns

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