Digital Marketing Specialist Job

Key responsibilities:

1. Develop, implement, and manage comprehensive digital marketing campaigns across Meta Ads, Google Ads, and other platforms to drive traffic, engagement, and conversions
2. Conduct keyword research, optimize on-page and off-page SEO, and track performance to improve search engine rankings and drive organic traffic
3. Utilize WordPress and Shopify to manage and update website content, enhance user experience, and ensure seamless functionality
4. Apply knowledge of HTML and CSS to make necessary adjustments and improvements to websites and landing pages
5. Lead, mentor, and support a team of digital marketing professionals, providing guidance, feedback, and training to ensure high performance and skill development
6. Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, making data-driven decisions to optimize results
7. Independently manage and prioritize multiple tasks and projects, ensuring timely and successful completion of marketing initiatives
8. Work closely with cross-functional teams, including sales, design, and content, to align marketing strategies with business objectives and ensure cohesive execution

Qualifications:

1. Have 1-5 years of experience in digital marketing with a proven track record in managing and optimizing digital campaigns across various platforms
2. Possess strong knowledge and hands-on experience with Meta Ads, Google Ads, SEO, WordPress, Shopify, HTML, and CSS
3. Demonstrate the ability to lead a team, manage projects independently, and drive results in a fast-paced environment

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