Digital Marketing Specialist Job

Key responsibilities:

- Develop and implement social media strategies across platforms.
- Create engaging content for social media (text, images, videos).
- Conduct keyword research and optimize website content for SEO.
- Monitor and analyze website traffic using Google Analytics and Search Console.
- Plan, create, and manage Facebook ad campaigns for conversions and lead generation.
- Analyze ad performance and optimize targeting and budget allocation.
- Manage Google AdSense placements to maximize ad revenue.
- Track and analyze user behavior and campaign performance through Google Analytics.
- Design and execute email marketing campaigns.
- Prepare reports on social media, SEO, and ad campaign performance.
- Collaborate with content creators to produce SEO-optimized content.

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