We are seeking a creative and results-driven digital marketing specialist to join our dynamic team. The ideal candidate will have a passion for digital marketing and a track record of successfully implementing online strategies to increase brand awareness, drive website traffic, and generate leads.
Key responsibilities:
1. Campaign management: Develop, implement, and manage digital marketing campaigns across various channels including social media, email, search engines, and display advertising.
2. Content creation: Create engaging content for websites, blogs, social media platforms, and email newsletters. Collaborate with designers and content creators to produce high-quality materials.
3. SEO optimization: Perform keyword research, on-page, and off-page SEO to enhance the visibility of our website and content in search engine results.
4. Social media management: Manage and grow social media profiles, including content scheduling, community engagement, and performance analysis.
5. Analytics and reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using tools such as Google Analytics, SEMrush, or HubSpot. Use data insights to optimize strategies and tactics.
6. Paid advertising: Plan and execute PPC campaigns on platforms like Google Ads and social media. Manage budgets, bid strategies, and ad copy.
7. Email marketing: Develop and execute email marketing campaigns, including segmentation, automation, and performance analysis.
8. Market research: Conduct market research and competitor analysis to identify trends, opportunities, and potential areas for growth.
9. Collaboration: Work closely with the sales team, product managers, and other departments to ensure alignment of marketing strategies with overall business goals.
Salary estimate: 20,000
Benefits:
1. Competitive salary and benefits package.
2. Opportunities for professional growth and development.
3. A collaborative and inclusive work environment.
4. Flexible working hours and remote work options.
1. Candidates with minimum 1 years of experience.
1. Bachelor’s degree in marketing, business, communications, or a related field.
2. Proven experience in digital marketing, with a strong understanding of SEO, SEM, social media, email marketing, and content marketing.
3. Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, email marketing software).
4. Excellent written and verbal communication skills.
5. Strong analytical skills and experience with data-driven decision-making.
6. Ability to manage multiple projects and work effectively in a fast-paced environment.
7. Creative thinking with a problem-solving mindset.
8. Experience with graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus.
Preferred Skills:
1. Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.
2. Experience with CRM systems (e.g., Salesforce, HubSpot).
3. Knowledge of HTML/CSS and web design principles.
4. Experience in e-commerce or B2B marketing.
Annual CTC: ₹ 2,00,000 - 2,00,001 /year
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