1. Strategic influencer identification: Utilise both quantitative and qualitative methods to identify influencers who align with the brand's target audience and campaign objectives, considering factors such as engagement rates, audience demographics, and content relevance.
2. Proactive outreach and relationship building: Take the initiative to establish and nurture relationships with influencers through personalized communication via email, phone, or social media. Foster trust and rapport with influencers to enhance campaign effectiveness.
3. Negotiation and contract management: Lead negotiations with influencers to secure favorable terms and agreements for campaign collaborations, including pricing, deliverables, and exclusivity. Ensure all contracts and agreements are accurately documented and adhered to.
4. Content collaboration and quality assurance: Collaborate closely with influencers to develop compelling content that resonates with the target audience and aligns with the brand's messaging and values. Provide guidance and feedback to ensure content meets quality standards and campaign objectives.
5. Cross-functional coordination: Serve as a liaison between the influencer outreach team and other internal departments to ensure seamless integration and execution of influencer campaigns. Facilitate communication and collaboration to optimize campaign performance.
6. Performance monitoring and optimization: Monitor key performance indicators (KPIs) throughout the duration of influencer campaigns, analysing metrics such as reach, engagement, and conversion rates. Identify opportunities for optimization and adjustment to maximize campaign effectiveness and ROI.
7. Reporting and analysis: Generate comprehensive reports detailing the performance and impact of influencer campaigns, providing actionable insights and recommendations for future initiatives. Present findings to stakeholders and contribute to strategic planning efforts.
Requirements:
- Bachelor's or master's degree in marketing, communications, or a related field.
- 1-3 years of experience in influencer marketing or related roles, with a proven track record of successfully executing influencer campaigns.
- Strong interpersonal and communication skills, with the ability to effectively engage and collaborate with influencers, colleagues, and stakeholders.
- Demonstrated negotiation skills and experience managing contracts and agreements.
Skill(s) required
Digital MarketingEffective CommunicationSocial Media Marketing
Saucee Media and Entertainment is a digital agency providing marketing solutions on 5+ platforms with a strong Influencer base and creative production solutions. We are a team of passionate marketing professionals striving to learn each day from all the great that have been done in marketing to date and what we as learners of the millennium can create. We believe that every brand is unique in its category offering a different solution to sometimes the same TG or sometimes different TG.
We love attention to detail and we don't look at the brief from a bird's eye view, we believe in reading each word and feeling the mind behind it, then move further to put our hearts to create good and quality ideas, that further translate into great campaigns.
