Key responsibilities:
Keyword Research & Analysis: Perform in-depth keyword research for both SEO
and PPC campaigns.
SEO
o Optimize on-page elements including meta tags, headers, URL structures,
and content for SEO best practices.
o Develop and implement comprehensive SEO strategies to improve organic
search rankings and drive website tra/ic.
o Conduct thorough keyword research and analysis to identify opportunities
for content optimization and lead generation.
o Technical SEO, Improve website performance through HTML/CSS/JS
enhancements, site architecture optimization, crawler accessibility.
o Collaborate with the development team to ensure SEO best practices are
integrated into website design and development.
Lead Generation Campaigns
o Develop Strategy: Develop and implement comprehensive digital marketing
strategies, including resource and budget management.
o Create the Campaigns: Create and execute e/ective digital marketing
campaigns across various channels including social media, email marketing,
and PPC.
o Manage and optimize lead generation campaigns to drive qualified leads
and improve conversion rates.
Conversion Rate Optimization: Implement multivariate testing, improve UX, and
optimize landing pages (LPO) to increase conversion rates.
Backlink Strategy: Develop and execute e/ective backlink strategies to increase
website tra/ic and improve search engine rankings.
Tracking & Data Analysis: Utilize tools like Google Analytics, Search Console, and
third-party vendors to monitor and analyze website performance.
Content Strategy & Creation: Develop and manage content strategies, including
on-page and o/-page SEO, blog posts, articles, landing pages, link acquisition, and
website content.
Paid Search Management: Manage and optimize paid search campaigns on
platforms like Google Ads, and Facebook Ads.
Competitive Analysis: Conduct competitor analysis and stay up-to-date with the
latest industry trends and algorithm updates.
Site Migration: Oversee 301 redirect strategy, preserve external link value, and
ensure XML and HTML sitemap QA during site migrations.
Regular Updates: Provide regular performance reports and insights to the
leadership team, recommending actionable improvements.
Skill(s) required
Digital MarketingEnglish Proficiency (Spoken)English Proficiency (Written)Search Engine Optimization (SEO)
1. Those who are from or open to relocate to Delhi, Ghaziabad, Noida and neighboring cities
Salary
Duration:
Salary during probation:
After probation:
Annual CTC: ₹ 2,00,000 - 4,00,000 /year
Perks
5 days a week
Number of openings
6
About WitArist IT Services Private Limited
WitArist is a solution provider with a team dedicated to keeping a tap on quality and delivering excellence. We not only hold expertise in delivering versatile solutions but also in customer delight. With our expert architects, business analysts, and experts, we collaborate to dig deeper to serve the customer as per their demand and need of the hour, keeping a tap on upholding the latest technology to endorse your business. With our customer-centric solution developers, the one thing that we follow rigorously is to get the best consultancy in accordance.