Digital Marketing Specialist Job

Key responsibilities:
Keyword Research & Analysis: Perform in-depth keyword research for both SEO
and PPC campaigns.
SEO
o Optimize on-page elements including meta tags, headers, URL structures,
and content for SEO best practices.
o Develop and implement comprehensive SEO strategies to improve organic
search rankings and drive website tra/ic.
o Conduct thorough keyword research and analysis to identify opportunities
for content optimization and lead generation.
o Technical SEO, Improve website performance through HTML/CSS/JS
enhancements, site architecture optimization, crawler accessibility.
o Collaborate with the development team to ensure SEO best practices are
integrated into website design and development.

Lead Generation Campaigns
o Develop Strategy: Develop and implement comprehensive digital marketing
strategies, including resource and budget management.
o Create the Campaigns: Create and execute e/ective digital marketing
campaigns across various channels including social media, email marketing,
and PPC.
o Manage and optimize lead generation campaigns to drive qualified leads
and improve conversion rates.

Conversion Rate Optimization: Implement multivariate testing, improve UX, and
optimize landing pages (LPO) to increase conversion rates.
Backlink Strategy: Develop and execute e/ective backlink strategies to increase
website tra/ic and improve search engine rankings.

Tracking & Data Analysis: Utilize tools like Google Analytics, Search Console, and
third-party vendors to monitor and analyze website performance.
Content Strategy & Creation: Develop and manage content strategies, including
on-page and o/-page SEO, blog posts, articles, landing pages, link acquisition, and
website content.
Paid Search Management: Manage and optimize paid search campaigns on
platforms like Google Ads, and Facebook Ads.
Competitive Analysis: Conduct competitor analysis and stay up-to-date with the
latest industry trends and algorithm updates.
Site Migration: Oversee 301 redirect strategy, preserve external link value, and
ensure XML and HTML sitemap QA during site migrations.
Regular Updates: Provide regular performance reports and insights to the
leadership team, recommending actionable improvements.

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