Digital Marketing Specialist Job

Key responsibilities:

1. Campaign strategy and planning: Develop comprehensive online advertising strategies aligned with client objectives. Plan and execute campaigns across Google Ads, Meta Ads, and native advertising platforms
2. Ad creation and copywriting: Create a landing page strategy for Lead ads. Create compelling and visually appealing ad copies for different platforms. Collaborate with the creative team to develop engaging visuals and ad creatives
3. Platform management: Utilize your expertise in managing campaigns on Google Ads, Meta Ads Manager, and native advertising platforms, remarketing ads. Stay updated on platform changes, updates, and new features
4. Budget management and optimization: Manage advertising budgets effectively to maximize ROI. Utilize data-driven insights to optimize campaigns for better performance
5. Performance analysis and reporting: Monitor and analyze campaign performance using analytics tools. Generate regular reports, providing insights and recommendations for improvement
6. Audience targeting and segmentation: Conduct thorough audience research to identify and target the most relevant audience segments. Implement effective audience segmentation strategies for personalized targeting
7. A/B testing and continuous optimization: Implement A/B testing for ad copies, visuals, and targeting parameters. Continuously optimize campaigns to improve key performance indicators
8. Client meetings: Conduct regular client meetings to provide detailed campaign status updates and performance reports. Collaborate with clients to understand their business goals and align landing page strategies with their objectives. Build and maintain strong relationships with clients, ensuring their satisfaction with campaign performance. Prepare and deliver engaging presentations to showcase campaign performance metrics, including key performance indicators (KPIs)

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