Digital Marketing Specialist Job

A digital marketing specialist who knows SEO, Google Ads, and lead generation is responsible for creating and managing online campaigns to promote a company's products or services.

Key Responsibilities:

1. Digital marketing:

a. Developing marketing strategies that align with the organization's business goals conducting market research and analyzing trends
b. Develop and implement digital marketing campaigns to drive brand awareness and lead generation.
c. Manage social media channels and create engaging content for different platforms.
d. Monitor and analyze campaign performance metrics to optimize strategies.


2. Lead generation: Implement effective lead-generation campaigns through various channels such as Google Ads, Facebook Ads, and LinkedIn Ads.
3. SEO and SEM: Enhance the company's online visibility by managing on-page and off-page SEO strategies, keyword research, and paid search marketing campaigns.
4. Social media management: Manage and grow the company's social media presence (Facebook, Instagram, LinkedIn, Twitter) with targeted campaigns, posts, and engagement activities.
5. Content marketing: Plan and execute content marketing strategies, including blog posts, articles, email newsletters, and video content to attract potential customers.
6. Website optimization: Work with developers to ensure the company's website is optimized for conversions, including layout, user experience, and mobile responsiveness.
7. Email marketing: Design and execute email marketing campaigns for potential custmores.
8. Analytics & reporting: Track, analyze, and report on the performance of all digital marketing campaigns and recommend improvements. Use tools like Google Analytics, SEMrush, and social media insights to measure the effectiveness of strategies.
9. Brand building: Consistently work on improving the company's brand image through innovative and engaging digital marketing campaigns.

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