1. Develop and Execute Digital Marketing Campaigns: Create, implement, and optimize end-to-end digital marketing campaigns across multiple channels including social media, email, search engines, and display advertising.
2. Content Strategy and Management: Plan, create, and curate content for digital platforms to increase engagement, improve brand presence, and drive conversions. Collaborate with content creators and designers to ensure cohesive and engaging content.
3. Social Media Management: Develop social media strategies and execute campaigns on platforms such as Facebook, Instagram, Twitter, and LinkedIn. Monitor and engage with audiences to grow community and brand loyalty.
4. Search Engine Optimization (SEO): Conduct keyword research, optimize website content, and improve SEO rankings to enhance organic visibility and increase web traffic.
5. Search Engine Marketing (SEM) and PPC: Manage and optimize pay-per-click (PPC) campaigns, such as Google Ads and Bing Ads, to maximize ROI. Monitor ad performance, adjust bids, and run A/B tests.
6. Email Marketing Campaigns: Design, build, and execute email marketing campaigns to nurture leads, improve customer retention, and drive revenue. Analyze metrics to optimize email marketing strategies.
7. Analytics and Reporting: Track and analyze website, social media, and campaign data using tools like Google Analytics, Facebook Insights, and CRM systems. Provide actionable insights to improve future marketing efforts and report on key performance indicators (KPIs).
8. Conversion Rate Optimization (CRO): Use A/B testing and other optimization tools to improve landing page performance and increase conversion rates across digital assets.
9. Market and Competitor Analysis: Conduct research to identify industry trends, audience insights, and competitive landscapes. Adapt strategies to remain competitive and capitalize on market opportunities.
10. Collaboration and Cross-Functional Coordination: Work closely with sales, product, and creative teams to align marketing strategies with broader business goals, ensure brand consistency, and enhance customer experience.
11. Stay Updated with Industry Trends: Regularly monitor industry developments and adapt strategies to leverage new digital marketing trends, tools, and technologies.
