Roles and Responsibilities:
Develop indication, regional and persona-driven, integrated campaigns, that are aligned to our strategic goals, that attract, convert, and retain business.
Manage and develop our corporate facing website, to provide a UX and content that engages our global audience, and converts them into leads
Develop and deliver a content strategy, leveraging in-house expertise and our dedicated copywriters to drive leads and engagement through our digital channels
Explore new content channels and types to find new ways of engaging our core target audiences
Drive our SEO performance across key regions and core target markets to drive organic and inorganic traffic and leads
Skills Required Mandatory:
Bachelor or Master degree related to Marketing, Online Media, and/or communication sciences, or a comparable qualification ideally with marketing as a module or credit
Proven experience in multi-channel campaign execution, with knowledge of the customer journey and how different tools can work together to optimize it, including knowledge of email/digital marketing best practices
Experience in leveraging digital tools to drive web leads, including CMS, SEO, and PPC, ideally complemented with knowledge within WordPress, managing websites, content development, and managing a content calendar thats aligned to business goals
Analytical, structured, solution- and detail-oriented hands-on personality with strong organizational skills, combined with customer-oriented thinking and a structured and forward-thinking approach to work, including proficient understanding of analytical performance reviews and connecting these into campaign dashboards and/or data visualization platforms (e.g. Tableau)
Full working proficiency in English, any other language would be a plus
Experience: 3 to 5 Years (relevant experience)
Designation: Digital Marketing Strategist
Location: Vadodara, Gujarat
Joining: Immediate
