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Digital Marketing Strategist & Lead Generation Specialist Job

Actively hiring

Digital Marketing Strategist & Lead Generation Specialist

TechnoFormatics

Indore

Start date

Starts Immediately

CTC (ANNUAL)

₹ 2,00,000 - 3,00,000 ₹ 2,00,000 - 3,00,000 /year

Experience

1-5 years

1-5 years experience

Apply By

11 Jan' 25

Posted just now

Job

Be an early applicant

About the job

Key Responsibilities:

1. Digital strategy & implementation:
a. Architect and execute data-driven digital marketing strategies
b. Lead end-to-end campaign management across multiple channels
c. Drive continuous improvement in campaign performance and ROI
d. Establish and monitor KPIs for all digital initiatives

2. SEO excellence:
a. Spearhead technical SEO optimization and content strategy
b. Execute advanced keyword research and competitive analysis
c. Implement schema markup and technical SEO best practices
d. Monitor and analyze performance metrics for continuous improvement

3. Paid media management:
a. Manage substantial monthly ad spend across platforms
b. Optimize campaigns for maximum ROI and lead quality
c. Implement sophisticated targeting and bidding strategies
d. Conduct regular A/B testing and performance analysis

4. Lead generation & nurturing:
a. Design and optimize multi-channel lead generation funnels
b. Implement advanced marketing automation workflows
c. Develop lead scoring and qualification systems
d. Create data-driven nurturing sequences

5. Technical expertise:
a. Work with the proven mastery of SEO tools (SEMrush, Ahrefs, GA4)
b. Work with advanced proficiency in Google Ads and Analytics
c. Work with expert-level understanding of CRM systems
d. Work with the demonstrated success in conversion rate optimization

What we offer:

a. Competitive compensation package
b. Performance-linked incentives
c. Professional development opportunities
d. Collaborative work environment

Skill(s) required

Blogging Content Writing Creative Writing Digital Marketing English Proficiency (Spoken) English Proficiency (Written) Facebook Ads Google AdWords Google Analytics Marketing Marketing Campaigns Research and Analytics Search Engine Marketing (SEM) Search Engine Optimization (SEO) Social Media Marketing YouTube Ads

Earn certifications in these skills

Learn Social Media Marketing

Learn Creative Writing

Learn Google Analytics

Learn Search Engine Marketing

Learn Google AdWords

Learn SEO

Learn Business Communication

Learn Research and Analytics

Who can apply

1. Candidates with minimum 1 years of experience.

2. Those who are from or open to relocate to Indore

Other requirements

1. Experience in multi-channel campaigns: Proven ability to run integrated campaigns across Google Ads, Facebook, LinkedIn, YouTube, etc.

2. Marketing automation expertise: Experience with tools like HubSpot, Marketo, or Pardot for lead nurturing and automation

3. Lead scoring & CRM integration: Expertise in lead scoring models and CRM systems (e.g., Salesforce, HubSpot)

4. Conversion rate optimization (CRO): Hands-on experience with A/B testing, landing page optimization, and funnel analysis

5. Content marketing & SEO strategy: Strong background in content creation, blogging, and driving SEO results

6. Strong analytical skills: Proficient in data analysis tools (e.g., Google Analytics, SEMrush) and performance reporting

7. Excellent communication skills: Strong verbal and written communication for collaboration and client interactions

8. Project management experience: Familiarity with tools like Asana or Trello for managing multiple digital projects efficiently

9. Certifications & education:

a. Bachelor's degree in Marketing or related field

b. Current Google Ads and Analytics certifications

c. Additional relevant digital marketing certifications

10. Track record:

a. Minimum 5 years of hands-on digital marketing experience

b. History of achieving >50% growth in organic traffic

c. Experience managing ₹5L+ monthly ad spend

d. Proven record of generating 500+ qualified leads monthly

Salary

Annual CTC: ₹ 2,00,000 - 3,00,000 /year

Perks

Informal dress code

Number of openings

About TechnoFormatics

Website

TechnoFormatics - evolving your business with innovation founded in July 2020 in Indore, TechnoFormatics, a brand of SMB Communications, leads digital transformation by delivering cutting-edge web development, AI solutions, and chatbot development. We empower startups, SMEs, and enterprises through innovation, creating impactful digital experiences. Our mission is to solve complex challenges with a human-centric approach, leveraging custom software, cloud services, and AI-driven solutions to drive business success. At TechnoFormatics, we push the boundaries of what's possible, helping your vision become reality.

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Hiring since September 2024

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