Roles and Responsibilities
1. SEO Optimization:
- Conduct thorough keyword research, analysis, and implementation to enhance website ranking
and visibility on search engines.
- Implement on-page and off-page SEO strategies to improve organic search results.
2. Competitor Analysis:
- Perform regular competitor analysis to identify strengths, weaknesses, and opportunities for our
digital marketing strategies.
- Utilize insights to refine and enhance our marketing tactics and campaigns.
3. Social Media Advertising:
- Develop and execute effective social media advertising campaigns across platforms such as
Facebook, Instagram, Twitter, LinkedIn, etc.
- Monitor, analyze, and optimize ad performance based on key metrics and target audience
engagement.
4. Website Optimization for Better Customer Experience:
- Collaborate with the web development team to optimize website usability, navigation, and user
experience.
- Implement strategies to enhance website performance, conversion rates, and customer journey.
5. Keywords Analysis and Management:
- Continuously analyse keywords and phrases to drive targeted traffic and improve content
relevance.
- Optimize content across digital platforms based on keyword analysis.
6. Social Media Management and Customer Engagement:
- Manage social media accounts, create engaging content, and maintain consistent brand
messaging.
- Interact with customers, respond to queries, and foster positive relationships to enhance brand
loyalty.
7. Reporting and Insights:
- Generate regular reports on digital marketing performance, including website traffic, conversion
rates, social media engagement, and campaign effectiveness.
- Provide actionable insights and recommendations based on data analysis to optimize marketing
strategies.
