E-commerce Ads Specialist Job

Key responsibilities:

1. Develop and execute comprehensive paid advertising strategies across platforms like Amazon, Flipkart, Myntra, AJIO and other relevant channels.
2. Conduct thorough keyword research, audience targeting, and competitive analysis to identify opportunities for campaign optimization.
3. Strategically allocate and manage 15-20 Lakhs per month to ensure maximum ROI.
4. Create compelling ad copy and visuals that resonate with target audiences and drive conversions.
5. Manage campaign budgets effectively, ensuring optimal allocation and maximizing return on ad spend (ROAS).
6. Monitor campaign performance closely, identify areas for improvement, and implement data-driven optimizations.
7. A/B test ad creatives, landing pages, and targeting parameters to improve campaign effectiveness.
8. Analyze campaign data and generate regular reports on key metrics, providing insights and recommendations for future strategies.
9. Stay up-to-date with the latest trends and best practices in e-commerce advertising.
10. Collaborate with marketing and sales teams to ensure alignment between advertising campaigns and overall marketing objectives.
11. Manage and optimize product feeds for shopping campaigns.
12. Implement and manage conversion tracking and attribution models.

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