1. Manage and optimize Rorosaur's presence on major e-commerce platforms such as Amazon and Flipkart, ensuring brand consistency and adherence to platform guidelines
2. Oversee Rorosaur's own e-commerce website operations, ensuring smooth management and optimization
3. Utilize basic knowledge of Shopify to extract and analyze sales data, draw insights, and support strategic decision-making
4. Oversee all aspects of seller central accounts, including product listings, inventory management, and order fulfillment processes
5. Create and optimize product listings with compelling descriptions, high-quality images, and relevant keywords to improve search rankings and conversion rates
6. Conduct keyword research and competitor analysis to identify opportunities for improving product visibility and attracting target customers
7. Implement A/B testing strategies to optimize product titles, descriptions, and images for maximum impact
8. Ensure all product listings comply with e-commerce platform policies and guidelines, minimizing the risk of listing suspensions or penalties
9. Develop and execute digital marketing campaigns to drive traffic to product listings and increase sales on e-commerce platforms
10. Manage online advertising budgets and optimize ad campaigns for maximum return on investment (ROAS)
11. Implement SEO strategies to improve product rankings in organic search results on e-commerce platforms and search engines
12. Utilize social media advertising to promote products and drive traffic to e-commerce listings, targeting specific demographics and interests
13. Monitor sales performance on e-commerce platforms, tracking key metrics such as revenue, units sold, and average order value
14. Analyze sales data to identify trends, opportunities, and areas for improvement
15. Generate regular reports on e-commerce performance, providing insights and recommendations to management
16. Conduct competitor analysis to identify best practices and opportunities for gaining a competitive advantage
17. Develop and implement strategies to improve sales conversion rates, customer retention, and overall customer lifetime value
18. Track and analyze the effectiveness of promotional campaigns, making data-driven adjustments to optimize performance
19. Collaborate with the inventory management team to ensure adequate stock levels to meet e-commerce demand
20. Coordinate with the supply chain team to ensure timely and efficient order fulfillment
21. Implement strategies to reduce shipping costs and improve delivery times
22. While not directly managing supply chain execution and logistics, coordinate with the logistics team to ensure timely execution based on trends, data, and business strategy
Requirements:
1. Proven experience (1-3 years) in e-commerce marketplace management, specifically with Amazon, Shopify, and Flipkart seller central platforms
2. Demonstrated expertise in Product Listing Optimization Strategies and E-commerce SEO
3. Hands-on experience in managing Digital Marketing Campaigns with a focus on ROAS analysis within the e-commerce sector
4. Solid understanding of FMCG E-commerce, with a preference for experience in the baby food market
5. Proficiency in E-commerce Inventory Management and Supply Chain Coordination
6. Ability to apply E-commerce Best Practices and navigate E-commerce Regulations effectively
7. Strong analytical skills, with experience using E-commerce Analytics Platforms to drive data-informed decisions
LYWO is an early-stage start-up with the objective to identify or develop an AI-assisted behavioral model that is simple enough to be used by an organization of any size.