Facebook Marketing Specialist Job

Key Responsibilities:

1. Campaign Management: Develop, execute, and manage paid social media campaigns on Facebook and Instagram
2. Strategy Development: Create comprehensive advertising strategies to meet marketing objectives, including audience targeting, budget allocation, and content planning
3. Ad Creation: Design, write, and optimize ad copy and visuals to ensure maximum engagement and conversion
4. Audience Targeting: Utilize Facebook and Instagram's targeting options to reach the most relevant audiences
5. Performance Analysis: Monitor and analyze campaign performance using Facebook Ads Manager and other analytics tools to ensure KPIs are met
6. Optimization: Continuously optimize campaigns based on performance metrics such as CPC, CPA, CTR, and ROI
7. Reporting: Generate detailed reports on campaign performance and provide actionable insights to the marketing team
8. Budget Management: Manage and allocate advertising budgets effectively to maximize ROI

Requirements:

1. Experience: Minimum of 1 year of experience in managing Facebook and Instagram ad campaigns
2. Education: Bachelor's degree in Marketing, Advertising, Business, or a related field

Skills:

1. Proficiency in Facebook Ads Manager and other social media advertising tools
2. Strong analytical skills and ability to interpret data to make informed decisions
3. Excellent written and verbal communication skills
4. Creative mindset with an eye for design and detail
5. Ability to manage multiple campaigns simultaneously and meet deadlines
6. Knowledge of A/B testing, retargeting, and audience segmentation
7. Familiarity with other social media platforms and digital marketing channels is a plus

What We Offer:

1. Competitive salary and startup culture with extensive work experience
2. Opportunity to work in a creative and collaborative environment
3. Professional development and growth opportunities
4. Flexible working hours options
5. MacBook to work on

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