1. Fashion forecast and range planning
2. Conceptualize and develop season themes as per trends, directions & stories based on new ideas
3. Increase product portfolio with new styles, manipulating basic patterns to develop new designs
4. Assist in Designing & developing women's fashion products based on the themes decided
5. Ensure appropriate analysis of market research, competition study, trend analysis, and fabric research, price points for all marketing collections. Study fashion trends and anticipate designs that will appeal to consumers
6. Designers should be technically skillful in different areas like- sketching pattern cutting, draping, pressing, fusing, grading, and production methods & garment construction
7. Assembling a range of products (apparel & accessories) to be sold as a total look to the brand, close-to-season buys with creative ideas
8. Examine sample garments on and off models; then modify designs to achieve desired effects
9. Responsible for getting high hit rates on developed products & commercial benefits for the company
10. Decide on a theme for a collection
11. Select fabrics, embellishments, colors, or styles for each garment or accessory
12. Proven, exceptional talent for understanding fashion, creating new style directions, and being able to make those ideas a reality on set
13. A superb eye for style, visual composition, and attention to detail
14. Rigorous knowledge of apparel styling techniques across the industry
15. An instinctual devotion to trends and emerging brands, with an insider perspective on the apparel products marketers
16. Present design ideas to the business head.
17. Other KRA's A smart & out of the box thinking for generation next clothing.
18. Come up with ideas/suggestions for the growth of the brand
19. Sourcing fabrics, trims, embroideries, print, and suppliers from all over India relevant to requirements
20. Helping with shoots
21. Helping with the Model castings and helping the models to dress
22. Coordinating with the production unit for all tasks given
23. Working as a self-motivated team player with a drive to give the best shot
24. Maintaining discipline and ethics in the workplace
