We are an indigenous Bev-Tech product development company that aims to simplify the F&B processes through fully automatic machines that are designed and developed in our state-of-the-art R&D center.
We are seeking a dynamic Brand Manager to lead our digital marketing, content creation, and design efforts. In this role, you will be responsible for developing and executing strategies that enhance our brand s presence, engage our audience, and drive business growth.
Key responsibilities:
1. Develop marketing strategies that align with the organization's business goals
2. Collaborate with the web development team to increase organic traffic by SEO
3. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
4. Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players, and coordinate actions
5. Work with a wide range of media and graphic design software
6. Creating innovative videos/images that connect with the targeted customers
7. Change the designs based on feedback
8. Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
Candidate requirements:
1. 0-1 years of experience in digital marketing
2. Bachelor's degree in marketing or a related field
3. Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
4. Demonstrable social networking experience and social analytics tools knowledge
5. Adequate knowledge of web design, web development
6. Knowledge of online marketing and a good understanding of major marketing channels
7. Positive attitude, detail, and customer-oriented with good multitasking and organizational ability
8. Impressive portfolio showcasing illustrations or other graphic work
9. Familiarity with design software and technologies like InDesign, Illustrator, and Photoshop
10. Keen attention to aesthetics and fine details
11. Strong communication skills
12. Ability to work in an organized manner and meet deadlines
Skill(s) required
Adobe After EffectsCreative WritingDigital MarketingSocial Media MarketingVideo Editing
We are a food & beverage company & our aim is best expressed through our tagline 'brewing memories' to create this, we at Emoticup, a unit of Kaapicat Beverages Private Limited, innovate & excel in the products that enhance the quality of life & cherish the good old days forever.
We started in 2015, to automate the food & beverages processes. We first introduced 'Brewing Machines' that bring a perfectly brewed cup of tea & coffee. Now we have progressed towards building multiple product categories, diversified customers, creative employees, and above all a culture that is based on our values rooted in respect for yesterday, today & tomorrow.
