1. Define, develop, and execute content marketing plan and objectives ensuring that activities align with the overall content strategy
2. Plan integrated content across all content channels (social media, ads, email, blog, etc.)
3. Ensure content plans support the desired goals and objectives of product, growth, marketing, etc.
4. Use data to demonstrate the success of content efforts and adjust plans and strategies accordingly
5. Set clear goals and priorities for content creation proactively communicating objectives, results, and challenges
6. Evaluate research on user requirements, market trends, and competition
7. Analyze content marketing metrics and makes changes as needed the integrity of brand narrative (voice, style, tone)
Leverage Edu is one of India's leading and fastest-growing ed-tech companies. It is transforming access to higher education and accelerating exponential career growth by democratizing mentorship, breaking traditional systems, and helping the new students of today jump over the artificial high walls. Leverage Edu's AI tool helps students decide what career opportunities they are best suited for and matches them to leverage experts just like them for an on-demand and award-winning 1:1 virtual mentorship. It brings together 700+ mentors from around the world who hail from Stanford, NYU, MIT, Harvard, ISB, Goldman Sachs, Apple, Facebook, McKinsey, and more. Leverage Edu raised their pre-series A round in January 2019 and is now backed by two of the most successful VCs in India, Blume Ventures & DSG consumer partners. We have also been extensively featured in top media outlets like Business Insider, Economic Times, Mint, Outlook, TOI, VCCircle, YourStory, Silicon Valley Globe, and more.
