Are you a passionate recent graduate with a fire for marketing and a desire to make a positive impact? Lumos Learning, a leading provider of personalized learning solutions for K-12 students, is seeking two energetic 'Digital Marketing Associates' to join our dynamic team!
In this fast-paced role, you'll gain hands-on experience across various marketing channels, playing a key role in driving brand awareness and sales for our educational resources. You'll work alongside a passionate team dedicated to empowering students while developing your skills in content creation, social media management, and campaign execution.
Key Responsibilities:
1. Executing paid ads campaigns: Take charge of your assigned U.S. territories, managing Amazon Ads campaigns for our popular workbooks. This includes keyword research, budget allocation, performance monitoring, and A/B testing to optimize campaigns for maximum impact.
2. Content creation: Develop engaging and SEO-optimized blog content designed to inform and empower K-12 parents on their child's educational journey.
3. Social media engagement: Craft compelling content for our social media channels (Facebook, Twitter, Instagram, Reddit, and LinkedIn) to connect with parents and teachers, fostering brand awareness and community engagement.
4. Design collaboration: Partner with our design agency to produce eye-catching graphics and videos that elevate our marketing materials.
5. Email marketing: Develop and execute captivating email campaigns that resonate with our target audience.
1. Those who are from or open to relocate to Bangalore
1. The candidate should have a bachelors degree in marketing, communications, business, computer science, or a related field.
2. The candidate should have a creative flair for design and innovative thinking.
3. The candidate should have excellent written and verbal communication skills.
4. The candidate should thrive in a fast-paced environment with exceptional organizational skills and a keen eye for detail.
5. The candidate should embrace a collaborative spirit and enjoy working as part of a team.
6. The candidate should have a basic understanding of marketing tools like Canva, MS Excel, and social media platforms.
Annual CTC: ₹ 4,00,000 - 6,00,000 /year
We are a 12-year-old ed-tech company located in South Bangalore. We develop educational resources and publishers of innovative tools that enhance classroom learning for children in K-12. We have developed learning platforms that combine online and print media to complement classroom learning. Using the Lumos study programs, parents and educators can reinforce the classroom learning experience for children and help them succeed in classrooms and standardized tests.
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