Digital Marketing Associate Fresher Job

As a social media manager, your primary responsibility is to develop and implement effective social media strategies to enhance the online presence and engagement on social media channels for the organization or client you represent. You will be tasked with creating and curating content, managing posting schedules, and fostering meaningful interactions with the target audience.

Key responsibilities:

1. Develop engaging and shareable content tailored to the target audience on Twitter, including text, images, videos, and other multimedia formats
2. Formulate and execute a comprehensive Twitter strategy aligned with overall marketing and brand objectives, aiming to increase followers, brand awareness, and engagement
3. Monitor and respond to user comments, mentions, and direct messages, fostering a positive and authentic online community. Address inquiries, concerns, and feedback promptly
4. Utilize social media analytics tools to track key performance metrics, evaluate the success of campaigns, and provide regular reports to assess the impact of social media efforts
5. Work on staying informed about industry trends, Twitter platform updates, and competitor activities to adapt strategies accordingly and maintain a competitive edge
6. Work closely with cross-functional teams, including marketing, public relations, and customer service, to ensure a consistent brand voice and messaging across all channels
7. Plan and execute Twitter-specific campaigns, contests, and promotions to drive engagement and reach specific marketing goals
8. Identify and engage with influencers and brand advocates on Twitter, building relationships that contribute to positive brand perception and wider reach
9. Address and manage social media crises effectively, including timely communication, issue resolution, and damage control
10. Work on staying abreast of social media policies and guidelines to ensure compliance and mitigate any risks associated with social media activities

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