1. Paid Search (PPC) Management: Set up and manage pay-per-click campaigns on platforms like Google Ads and Bing Ads. Conduct keyword research, write ad copy, set bid strategies, and continuously optimize campaigns for maximum click-through rates and conversions.
2. Social Media Advertising: Plan, implement, and optimize paid social media campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, etc. Develop audience targeting strategies and ad creatives to drive engagement and conversions.
3. Display and Retargeting Campaigns: Create and manage display advertising and retargeting campaigns to reach potential customers who have shown interest but haven't converted. Optimize creatives and placements for better engagement.
4. Conversion Rate Optimization (CRO): Analyze landing pages and user journeys to identify opportunities for improving conversion rates. Collaborate with the design and development teams to implement necessary changes.
5. Analytics and Reporting: Track and analyze campaign performance metrics using tools like Google Analytics and other relevant platforms. Provide regular reports on campaign effectiveness, insights, and recommendations for optimization.
6. Budget Management: Monitor campaign budgets and allocate resources effectively across various campaigns to achieve the best possible ROI.
7. A/B Testing: Plan and execute A/B tests for ad creatives, landing pages, and other campaign elements to identify winning variations and improve overall campaign performance.
8. Collaboration: Work closely with cross-functional teams, including creative, content, and analytics teams, to ensure cohesive and effective campaign execution.
At Paarami, we understand the web and your place in it. Proven to 60+ customers, our turnkey digital marketing solutions have produced measurable results for our clients in terms of increased brand visibility, improved lead conversion, and ongoing customer engagement. We provide a spectrum of digital marketing services, namely website design and development, e-commerce, content strategy, search engine optimization, social media management, email marketing, and paid advertising. We cater to multiple channels of digital marketing solutions, be it web, mobile, or video.
