We are seeking a skilled Google Ads specialist to join our dynamic digital marketing team. The ideal candidate will have a deep understanding of Google Ads (formerly Google AdWords) and a proven track record of driving successful campaigns to achieve business objectives. This role requires a strategic thinker with strong analytical skills and a passion for leveraging data-driven insights to optimize campaign performance and maximize ROI.
Key responsibilities:
1. Develop and implement comprehensive Google Ads strategies to drive targeted traffic, leads, and conversions across various Google platforms, including search, display, video, and shopping
2. Conduct keyword research and analysis to identify relevant search terms and phrases, and create optimized ad campaigns and ad groups based on keyword themes
3. Create, manage, and optimize Google Ads campaigns, including campaign setup, ad copywriting, bidding strategies, targeting options, and budget allocation
4. Utilize advanced targeting and audience segmentation techniques to reach the right audience segments effectively, including remarketing, custom audiences, and demographic targeting
5. Monitor campaign performance closely, analyze key metrics and KPIs, and provide actionable insights and recommendations for optimization
6. Conduct A/B testing and experiments to optimize ad performance, including ad copy, ad extensions, landing pages, and targeting parameters
7. Stay informed about industry trends, Google Ads updates, and best practices in digital advertising, and incorporate innovative strategies to drive continuous improvement and stay ahead of the competition
8. Collaborate closely with cross-functional teams, including marketing, sales, and product development, to align Google Ads efforts with overall business objectives and initiatives
9. Maintain compliance with Google Ads policies and guidelines, ensuring that all campaigns adhere to ethical standards and regulatory requirements
10. Stay up-to-date with Google Ads certifications and training opportunities to enhance skills and knowledge in digital advertising
Skill(s) required
Data AnalysisGoogle AdWordsGoogle AnalyticsSearch Engine Optimization (SEO)
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