ZEE5 is the OTT platform of the ZEE Network and is the fastest growing OTT platform in India & global markets. With a line-up of top-rated shows of India across 12 languages, ZEE5 provides access to best TVshows and Top Bollywood blockbusters, apart from 100,000+ hours of network content. We are on a mission to create India's top 2 OTT brand and the next big rise at the content hub in internal markets!!
The individual shall be an integral part of the digital performance marketing team in driving & executing the Facebook & Google Campaigns for building year on year 4x business growth. The incumbent will have a firm grasp on understanding the data and performance marketing tools to build digital analytics capability and a ROI driven approach to create a buzz amongst our viewers.
Your success is our success: If you are an exceptional team player who is ready to break down walls and pave the way with a team who are enthusiastic, technology driven, loves to think big, experiment and learn then this role and this team is for you! Self-starters with a "deploy on day one" mindset are the perfect match for us.
Key Responsibilities:
1. Execution and implementation of paid campaigns via Facebook, Google Channels, Programme Channels, Media planning and buying on digital, drive new digital initiatives to generate new demand and convert new subscribers.
2. Optimizing ROAS (return on ads spend)
3. Ownership of end-to-end paid campaigns execution across channels Build intuitive and robust dashboards which will help in measuring and acting upon basis campaign performance.
4. Analyze campaign results, develop analytical & data driven methodologies to scale upcampaigns efficiently.
Skill(s) required
Digital MarketingEnglish Proficiency (Spoken)English Proficiency (Written)Facebook Marketing
1. Those who are from or open to relocate to Mumbai and neighboring cities
Other requirements
1. 0-2 years of hands-on experience in digital performance campaigns on: FB Ads Manager & Google Ads Manager.
2. Managed app campaigns (App install / App remarking) at scale FB and Google campaigns.
3. Has experience of working on tracking & analytics tool - Apps flyer/Adjust.
4. Subject-matter expert to all things digital, expert in programmatic ad buying, social media planning, social media analytics for growth in content and campaign engagement.
5. Highly analytical & good at campaign data analysis & reporting – Excel & Power PointPresentations.
6. Good to have: Has worked across different tools & platforms such as Mix Panel, Automating reports from marketing channels, preferably.
Salary
Duration: 6 months
Salary during probation: ₹20,000 /month (only for freshers)
After probation:
Annual CTC: ₹ 3,00,000 - 4,00,000 /year
Perks
Informal dress code 5 days a week Health Insurance
From giving India its first private satellite TV channel in 1992 to reaching 1.3 billion viewers around the world through linear and digital platforms. ZEE, today, is the global entertainment go-to, with an integrated team creating and serving extraordinary content.
Together with our audiences, our people, our artists, our partners, and other stakeholders, we give shape to ideas across different platforms, ideas that dare to be bigger, bolder, and better each time, that capture the journey of the human soul, that seek to turn the base metal of life into gold & that makes entertainment extraordinary.
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