1. Develop and execute Google AdWords campaigns targeting relevant keywords, audiences, and demographics to promote coupons and cashback offers.
2. Monitor campaign performance, analyze key metrics, and optimize campaigns to maximize ROI and achieve performance goals.
3. Conduct keyword research, ad copy testing, and landing page optimization to improve campaign performance and quality score.
4. Collaborate with cross-functional teams including marketing, design, and product teams to align ad campaigns with overall business objectives and promotions.
5. Stay up-to-date with industry trends, best practices, and algorithm updates to continuously improve campaign effectiveness.
6. Provide regular reports and insights on campaign performance, including actionable recommendations for optimization and improvement.
7. Work closely with third-party vendors or agencies as needed to support campaign execution and performance tracking.
8. Keep abreast of competitor strategies and market dynamics to identify opportunities and stay ahead in the competitive landscape.
Qualifications:
1. Bachelor s degree in Marketing, Advertising, Business, or related field.
2. Proven experience (X years) managing Google AdWords campaigns, preferably in the coupons or cashback industry.
3. In-depth knowledge of Google AdWords platform, including campaign setup, keyword research, bid management, and performance tracking.
4. Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimise campaigns.
5. Excellent communication skills with the ability to effectively collaborate with cross-functional teams and stakeholders.
6. Self-motivated with a strong drive for results and ability to work independently in a fast-paced environment.
7. Familiarity with tools and platforms for campaign management, analytics, and keyword research (e.g., Google Analytics, SEMrush, etc.).
8. Passion for coupons, cashback, and e-commerce industry trends, with a keen eye for identifying opportunities and driving innovation
Skill(s) required
Digital MarketingEnglish Proficiency (Spoken)Google AdWordsSearch Engine Marketing (SEM)
Analytics Clouds was established in 2020 with the vision to Make Your Ideas Trending. We work hard to draft digital experiences that prove to be a game-changer for your business and your users. Our robust marketing ways help your brand get noticed at the right time. So let's make your ideas trending.
We turn more of your clicks into customers with intelligent performance-based advertising. Every day our global network of publishers and media connects businesses with millions of new users. We are one of the fastest-growing networks and are associated with multiple clients from different verticals. Our team comes with different ideas that can help a business to grow with the flow.
