Digital Marketing Specialist Fresher Job

We are seeking a highly skilled digital marketing specialist to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our products and services. You will play a crucial role in enhancing brand awareness, driving website traffic, and generating leads through various digital channels. The digital marketing specialist will utilize their expertise in digital marketing strategies, analytics, and optimization techniques to achieve measurable results and contribute to the overall success of our marketing efforts.

Key responsibilities:

1. Plan, execute, and optimize comprehensive digital marketing campaigns across various platforms, including but not limited to search engines, social media, email, and display advertising
2. Create engaging and relevant content for digital platforms, including websites, blogs, social media, and email newsletters
3. Manage content calendars to ensure timely delivery and alignment with marketing objectives
4. Conduct keyword research, optimize website content, and manage pay-per-click (PPC) advertising campaigns to improve search engine visibility, drive organic traffic, and maximize ROI
5. Manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, and other relevant platforms
6. Develop strategies to increase followers, engagement, and brand awareness
7. Plan and execute email marketing campaigns, including newsletters, promotional emails, and drip campaigns
8. Work on segmenting email lists based on customer characteristics and behavior to deliver personalized content and drive conversions

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