Digital Marketing Specialist Fresher Job

Key Responsibilities:

1. Drive attendee engagement and increase event page attendance on LinkedIn through targeted social media strategies.
2. Develop and implement compelling social media posts with creative captions and relevant hashtags to enhance brand visibility and engagement.
3. Analyze social media metrics to assess the effectiveness of campaigns and optimize strategies for continuous improvement.
4. Collaborate with cross-functional teams to ensure consistency in messaging and brand representation across all social media platforms.
5. Stay abreast of industry trends and emerging platforms to identify new opportunities for audience growth and engagement.
6. Create and manage a content calendar to ensure timely and consistent delivery of social media content.
7. Monitor and respond to audience comments and messages, fostering positive interactions and building community engagement.
8. Utilize social media advertising tools to maximize the reach and impact of promotional efforts.

Qualifications:

1. Proven experience in social media marketing, with a focus on event promotion.
2. Strong understanding of LinkedIn and other major social media platforms.
3. Excellent written and verbal communication skills with an ability to craft engaging and effective content.
4. Analytical mindset with the ability to interpret data and derive actionable insights.
5. Creative thinker with a keen eye for design and visual aesthetics.
6. Familiarity with social media advertising tools and best practices.
7. Ability to work independently and collaboratively in a fast-paced environment.
8. Bachelor's degree in Marketing, Communications, or related field preferred.

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