Growth Marketing Manager Fresher Job

Key responsibilities:

1. Develop and implement a comprehensive marketing strategy to increase awareness and interest in the EdTech platform's educational programs.
2. Define and identify target audiences for admissions, considering factors such as demographics, interests, and educational needs.
3. Generate qualified leads through various marketing channels, including digital marketing, social media, email campaigns, and partnerships.
4. Develop compelling and informative content for marketing materials, including brochures, websites, social media, and email communications.
5. Work closely with academic teams to understand and effectively communicate the unique selling points and benefits of educational programs.
6. Plan and execute events, webinars, and virtual sessions aimed at showcasing the EdTech platform's educational offerings and attracting potential students.
7. Develop and implement lead nurturing campaigns to guide potential students through the admissions funnel, providing relevant information at each stage.
8. Prepare regular reports to assess the effectiveness of marketing campaigns and make data-driven adjustments.
9. Track prospective student interactions throughout the admissions process.
10. Work closely with enrollment or admissions teams to align marketing efforts with enrollment targets and support the admissions process.
11. Collect feedback from prospective students and analyze it to improve the admissions marketing strategy and materials.
12. Maintain effective communication with prospective students, addressing inquiries promptly and providing information about programs, admissions processes, and scholarships.


Qualifications :

1. A bachelor's degree in Marketing, Business Administration.
2. Minimum of 2-3 years of experience in marketing, with a focus on admissions, preferably in the education or EdTech industry.

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