HR & Digital Marketing Executive Fresher Job

Key responsibilities:

1. Talent Acquisition:
Develop and implement recruitment strategies to attract top talent.
Manage job postings, resume screening, and interviewing candidates.
Onboard new employees and ensure they are integrated smoothly into the company.

2. Employee Engagement & Retention:
Develop programs to foster employee engagement and satisfaction.
Conduct regular employee feedback surveys and address concerns.
Create retention strategies to keep high-performing employees within the organization.

3. Training & Development:
Design and deliver training programs to help employees develop new skills.
Identify and create development opportunities aligned with organizational goals.

4. HR Administration:
Oversee employee records, benefits, payroll, and compliance with labor laws.
Ensure the organization follows best practices for performance management.
Mediate any conflicts between employees and support a positive workplace culture.

5. Social Media Strategy:
Manage and maintain the company's social media presence across platforms (LinkedIn, Facebook, Instagram, Twitter).
Develop engaging content that attracts and retains followers while promoting company values.

6. Content Creation & Marketing:
Create and distribute content (articles, blog posts, infographics, videos) to increase brand awareness.
Manage email campaigns, newsletters, and online advertising to reach target audiences.

7. SEO & SEM Optimization:
Optimize content for search engines to drive organic traffic.
Implement paid search strategies (Google Ads, Bing Ads) to generate leads.

8. Brand Awareness & Lead Generation:
Design and execute campaigns to build brand recognition and attract leads.
Measure the success of marketing campaigns using analytics tools (Google Analytics, social media insights).

9. Collaboration with HR for Employer Branding:
Use digital platforms to promote the company's culture, values, and mission.
Highlight employee success stories, company events, and other initiatives that reinforce the brand.
Assist with creating content for recruitment purposes, such as job ads and employee testimonials.

10. Performance Analysis & Reporting:
Analyze key performance indicators (KPIs) for both HR and digital marketing efforts.
Regularly assess the effectiveness of recruitment strategies, marketing campaigns, and overall performance.

11. Intersection of HR & Digital Marketing:
Employer Branding: Leverage digital marketing channels to enhance the company's reputation as an employer of choice, creating campaigns that resonate with top talent.
Data Analytics: Use data-driven insights to refine HR strategies (like employee satisfaction) and marketing campaigns (lead generation and conversion tracking).
Recruitment Marketing: Develop and execute marketing campaigns aimed at attracting the right talent, positioning the company as an attractive place to work.

This role requires a strong blend of people management, creativity, and analytical skills, as the individual would be expected to manage both internal HR functions and outward-facing marketing strategies.

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