As a part of an agile team environment, you are expected to independently work on end-to-end target delivery.
Key responsibilities:
1. Build, plan, and implement the overall digital marketing strategy
2. Assist in the formulation of strategies to build a lasting connection with clients, intermediaries, and the firm s wider community
3. Work on ad campaign setup and management across Google
4. Work on negative and fraud click optimization
5. Work on audience segmentation and conversion setup
6. Work on bid management across ads, keywords, location, devices, interest
7. Work on ads, landing pages & keywords performance testing
8. Work on Google Analytics and reporting
9. Monitor and analyze dashboards and key reporting tools and proactively make strategic recommendations to meet campaign goals and improve performance
10. Measure the performance of digital marketing efforts using well-known analytic tools such as Google
11. Work on analytics, Google Search Console, SEMrush
12. Measure ROI and KPIs
13. Manage and maintain the organization s website
14. Work on active involvement in SEO efforts (keyword optimization, content improvement, internal linking, image optimization, etc.)
15. Perform regular thorough website audits to identify and discover content, technical, usability, and performance issues that impact search engine visibility
16. Oversee all the company s social media accounts
17. Plan and monitor the ongoing firm presence on social media
18. Use online and social media tools to increase the firm s brand
19. Prepare online newsletters and promotional materials and organize distribution through various online media channels
20. Keep up to date with developments and news across the digital advertising landscape
21. Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Skill(s) required
Digital MarketingEmail MarketingFacebook MarketingInstagram MarketingSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Social Media Marketing
0-1 years of experience in developing and implementing digital marketing strategies
2. Good knowledge of all different digital marketing channels
3. Good knowledge and experience with online marketing tools and best practices
4. Hands-on experience with SEO/SEM, Google Analytics, and CRM software
5. Proven working experience in social media marketing or as a digital media specialist
6. Positive attitude, detail and customer-oriented with good multitasking and organizational ability
Salary
Duration:
Salary during probation:
After probation:
Annual CTC: ₹ 2,00,000 - 2,50,000 /year
Perks
Informal dress code 5 days a week Health Insurance
Number of openings
2
About Sterling Technolabs Private Limited
Sterling Technolabs is a mobile and web development company located in India. Here we are, artists, with ideas who work with software development and provide the best IT solutions for various sectors. We analyze, design, code, test, and deploy what is best for our clients with integrity, transparency, and punctuality of work. We give the best user experience with an attractive design that won't only show the branding of your company but will also make your brand stand out among other clutter of products.
We have 2+ years of experience, 50+ projects, 25+ computer geeks, 85% repeat business, and $10+ million revenue generation for clients. As for our field of expertise, we do mobile app development in Android, iOS, Windows, PSD to mobile, Kindle Fire, and web app development through PHP, CSS3, HTML5, Laravel, CodeIgniter, Node.js, Bootstrap, AngularJS, and e-commerce solutions through WooCommerce, VirtueMart, BigCommerce, Shopify, and Magento.
