Junior Media & Public Relations (PR) Associate Fresher Job

Key responsibilities:

1. Media relations & engagement: Create and strengthen media relations with target media universe across sectors. Engage in effective and impressive conversations with media, resulting in positive media outcome. Possess the ability to gauge and effectively pitch creative stories and campaigns to media. Have an affinity for reading and research oriented media tracking. Offer timely insights and share observations with seniors from time to time. Meet key 4-5 media through one-on-one meetings, at least once in a week
2. Documentation: Ensure effective coordination and tracking of coverage on a daily basis. Maintain a daily and weekly media coverage report for clients. Maintain updated media lists for relevant sectors. Create accurate status updates, media round reports, and other internal documents. Draft press releases, pitch notes and any other content required for media consumption
3. Strategy: Assist senior team members during NBD pitch presentations. Carry out media dipstick and other background research required during strategy creation. Assist with creative ideas and effective media engagement solution for PR campaigns
4. Others: Assist in day to day operations of the office. Ensure coordination with client representatives and company vendors ahead of the event or as and when required. Work on any other responsibilities as assigned by superiors

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