1. Develop, implement, and manage social media strategies to increase brand awareness, engagement, and traffic across all relevant platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
2. Create and curate engaging content, including text, images, and videos, for social media posts and campaigns.
3. Monitor and analyze social media metrics and insights to optimize performance and drive continuous improvement.
4. Stay up-to-date with the latest trends and best practices in social media marketing, including algorithm changes, new features, and emerging platforms.
5. Collaborate with cross-functional teams, including marketing, design, and product development, to align social media efforts with overall business objectives.
6. Respond to comments, messages, and inquiries from followers in a timely and professional manner.
7. Manage social media advertising campaigns, including budgeting, targeting, creative development, and performance tracking.
8. Identify and engage with influencers and brand advocates to amplify our reach and enhance brand credibility.
9. Monitor competitors and industry trends to identify opportunities for differentiation and innovation in our social media strategy.
Requirements:
1. Bachelor's degree in Marketing, Communications, or a related field.
2. Proven experience in social media marketing, with a strong portfolio demonstrating successful campaigns and measurable results.
3. Deep understanding of social media platforms, algorithms, and best practices.
4. Excellent written and verbal communication skills, with the ability to craft compelling content tailored to different audiences and platforms.
5. Strong analytical skills, with the ability to interpret data and insights to inform decision-making and optimize performance.
6. Creative thinker with a passion for storytelling and visual communication.
7. Ability to multitask and prioritize in a fast-paced environment.
8. Team player with strong collaboration skills and the ability to work effectively with cross-functional teams.
9. Experience with social media management tools and analytics platforms (e.g., Hootsuite, Sprout Social, Google Analytics, etc.).
10. Familiarity with graphic design and video editing software is a plus.
Indigifts is India's largest indigenous gifting brand that specializes in experiential gifting for all occasions and relations, bringing you an exclusive collection of 25000+ gifts, crafted in India with utmost love to give expression to the deepest feelings for your loved ones.
