1. Content creation & strategy: Develop and implement social media strategies for various platforms, including Instagram, YouTube, and Website. Create and curate engaging content (posts, images, videos, etc.) tailored to each platform's audience.
2. Social media management: Oversee daily social media management, including scheduling posts, responding to comments/messages, and maintaining an active presence across platforms.
3. Analytics & reporting: Monitor, analyze, and report on social media performance using tools like Google Analytics, Hootsuite, or native platform insights. Identify trends, optimize content, and report results to management.
4. Community engagement: Foster engagement by interacting with followers, answering questions, and building relationships with influencers, fans, and brand advocates.
5. Campaigns & promotions: Collaborate with the marketing team to run campaigns, contests, giveaways, and other promotional activities. Track and optimize campaign performance.
6. Brand consistency: Ensure consistency in brand voice, tone, and visual identity across all social media platforms.
7. Trend monitoring: Stay up-to-date with the latest social media trends, tools, and best practices to keep content fresh and relevant.
Skill(s) required
CanvaEmail MarketingInstagram MarketingSearch Engine Optimization (SEO)Social Media Marketing
2. Those who are from or open to relocate to Mumbai and neighboring cities
Other requirements
1. 1 year of experience in social media management or digital marketing.
2. Proficient in using social media platforms (Instagram, Facebook, YouTube, Website, and more) and social media management tools.
3. Basic understanding of social media advertising and paid campaigns.
4. Strong writing, editing, and communication skills.
5. Creative mindset with a passion for digital trends and content creation.
6. Ability to work independently and in collaboration with cross-functional teams.
7. Experience with social media analytics tools (e.g., Google Analytics, Facebook Insights).
8. Familiarity with graphic design tools like Canva or Adobe Creative Suite.
9. Knowledge of SEO and how it integrates with social media strategy.
10. Experience with influencer outreach or partnerships.
Salary
Duration:
Salary during probation:
After probation:
Annual CTC: ₹ 3,00,000 - 3,50,000 /year
Number of openings
1
About Aastha Nova Brands
Building a brand in the FMCG space which has whole herb formulations. Harnessing the treasure trove of India's self-care rituals, Sacred Grove is not just a hair product range but a hair care ritual crafted considering your hair & scalp type. Indulge in your self-care & get the most holistic, long-lasting, and all-natural results. Sacred Grove is the brand of Aastha Nova Brands.
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