1. Analyze reputation factors and measure brand reputation: The ORM is responsible for understanding the factors that influence the company s reputation and measuring how the brand is perceived by the public.
2. Create a positive client experience: This involves creating and sharing positive content via email, social media posts, and tweets. The goal is to enhance the customer s experience with the brand.
3. Monitor and manage social media: The ORM oversees all of the company s social media accounts and monitors how the brand interacts with its audience.
4. Handle negative publicity: This includes managing the company s image on review and rating websites and responding professionally to negative comments on social media.
5. Build trust and brand loyalty: By responding to customer reviews, queries, or complaints, the ORM can help neutralize negative comments or reviews. This shows customers that the company values their feedback and is willing to improve.
6. Manage during a crisis: The ORM implements good reputation management practices to minimize damage in case of any future crisis.
7. Produce positive content for engagement: The ORM regularly produces positive content for engagement with the audience and works towards enhancing and building the organization s reputation.
8. Research and action: The ORM researches online to find out all the negative keywords associated with a brand or individual and publishes positive content that can then neutralize the effect of the former.
9. Report to management: The ORM submits regular reports to the management about the state of the company s online reputation.
10: Calling consumers for follow-up/close looping/feedback/suggestions.
Transsion Holdings was founded as Transsion Technology in Hong Kong in 2006, with a focus on the development, manufacturing, sales, and services of mobile communication products. Transsion entered the African market with its Tecno and Itel brands and started focusing on the African market in July 2008, initially with feature phones. Transsion released its first smartphone in 2014.
Apart from its successes in the African market, Transsion is among the fastest-growing smartphone brands in India, with a YoY growth of 40% in 2019. It was also the number-one brand in the entry-level smartphone market. Transsion Holdings, recently gone public on Shanghai tech-focused star market, is the leading mobile phone conglomerate in global emerging markets and is committed to becoming consumers' favorite smart device with the highest brand influence. The company is best known in emerging markets for its leading mobile phone brands, including Tecno, Itel & Infinix.
