BitWeavers is seeking a skilled Google Ads & SEO specialist to manage our paid and organic search strategies, enhance website visibility, and drive qualified traffic. You will optimize Google Ads campaigns, improve SEO rankings, and contribute to overall digital marketing efforts to boost online presence.
Key Responsibilities:
A. Google Ads management:
1. Creating, optimizing, and managing Google Ads campaigns (PPC) to maximize ROI.
2. Conducting keyword research, craft ad copy, and implementing bidding strategies.
3. Monitoring performance metrics (CTR, CPC, CPA) and make adjustments for improvement.
4. Reporting on campaign performance and providing actionable insights.
B. SEO Optimization:
1. Performing keyword research to drive organic traffic.
2. Optimizing on-page SEO elements, including meta tags, content, and URLs.
3. Implementing off-page strategies, including link-building campaigns.
4. Using SEO tools like Google Analytics, search console, and Semrush to track performance and provide regular updates.
C. Digital Marketing Support:
1. Collaborating on digital marketing strategies, including content and social media.
2. Staying updated on trends and best practices in Google Ads, SEO, and digital marketing.
At BitWeaver, we are passionate about crafting digital experiences that connect brands with their audiences. Established with a vision to redefine digital interactions, we specialize in creating custom websites that not only showcase our clients' unique capabilities but also drive measurable results.
