Marketing Executive Fresher Job (Remote)

Key responsibilities:

1. Collaborate with online marketing agencies to design, implement, and monitor digital campaigns, including social media, email marketing, and SEO
2. Manage online advertising budgets and analyze campaign performance to optimize ROI
3. Develop creative content and strategies for online promotions and customer engagement
4. Plan and execute offline marketing activities, including events, workshops, and promotions, to strengthen brand presence in targeted markets
5. Coordinate with vendors and partners to ensure smooth execution of offline campaigns
6. Track and evaluate the impact of offline marketing initiatives
7. Engage in Below-The-Line (BTL) activities such as conducting awareness sessions and interactive workshops with seniors in community parks to foster engagement and build a stronger connection with the target audience
8. Identify and establish partnerships with brands that align with business objectives
9. Negotiate terms and execute co-branded campaigns and joint initiatives
10. Maintain strong relationships with existing brand partners and explore opportunities for expansion

Requirements:

1. Understanding of digital marketing tools and platforms
2. Excellent communication and negotiation skills for brand collaborations
3. Ability to multitask and manage multiple campaigns simultaneously
4. Data-driven approach with proficiency in analyzing marketing metrics
5. Creative mindset with attention to detail and a passion for branding
6. Bachelor's degree in Marketing, Business Administration, or a related field
7. 0-2+ years of experience in marketing, with exposure to online and offline strategies

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