Social Media And Paid Ads Specialist Fresher Job (Remote)

Key responsibilities:

1. Paid Ads Performance Monitoring: Track and analyze the performance of paid ads, focusing on lead count, cost per lead (CPL), and overall return on investment (ROI).
2. Lead Quality Analysis: Assess the quality of generated leads and provide actionable recommendations for improvement to the Senior Campaign Manager.
3. Budget & Spend Tracking: Monitor ad spend across various platforms to ensure budget efficiency and optimal allocation.
4. AI-Powered Insights: Utilize ChatGPT and other AI tools to analyze ad reports, extract actionable insights, and present findings to the Senior Campaign Manager.
5. Ad & CRM Integration Management: Ensure seamless integration between paid ad platforms and the CRM, verifying data accuracy and consistency in lead tracking.
6. Social Media Content Scheduling: Manage and schedule social media posts across platforms to maintain a consistent brand presence.
7. Creative Content Research & Ideation: Identify engaging content ideas based on market trends, audience interests, and competitor analysis, collaborating with the media team for execution.
8. Exploring New Lead Generation Channels: Conduct research to identify and evaluate potential new channels for lead generation, staying ahead of industry trends.
9. Performance Reporting & Optimization: Regularly compile reports on ad performance, social engagement, and lead conversions, recommending adjustments to improve campaign effectiveness.

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