Sarvam Foundation is a nonprofit dedicated to empowering marginalized girls through holistic development. We focus on education, health, and self-worth via five transformative programs. Our mission is to create lasting change by equipping young girls with skills, opportunities, and support. Join us to amplify this impact through innovative social media strategies and marketing outreach.
Job Overview:
We are seeking a skilled 'Social Media Manager and Marketing Specialist' to lead our digital efforts. The role involves developing and executing strategies to engage Sarvam Foundation's online community, enhance our brand, and promote our initiatives. If you are passionate about creating social impact and have expertise in digital storytelling, this role is for you.
Key Responsibilities:
Social Media Management:
1. Oversee Instagram, LinkedIn, Facebook, and YouTube with tailored strategies for each platform.
2. Plan posts around events and campaigns using a structured content calendar.
3. Create engaging graphics, reels, and interactive content such as polls and Q&A sessions.
4. Engage actively by responding to messages, comments, and mentions.
5. Monitor and report on metrics like engagement, reach, and follower growth.
Integrate trending topics and formats to keep content fresh and engaging.
Marketing and Branding:
1. Design and execute campaigns to promote programs, events, and drive donations.
2. Craft and distribute engaging email newsletters to inform stakeholders.
3. Partner with influencers and organizations to amplify the Foundation's reach.
4. Utilize SEO and SEM strategies to enhance website visibility and attract traffic.
5. Ensure all content aligns with Sarvam's brand voice and mission.
Content Strategy:
1. Write SEO-focused blogs to drive traffic to the Foundation's website.
2. Create impactful multimedia content, including graphics and videos, for better engagement.
3. Produce compelling videos for campaigns, reels, and event highlights.
4. Collaborate with creatives to design engaging visuals.
5. Use feedback and performance data to improve content relevance continuously.
Work Schedule:
5 days a week (Monday-Friday), 7 hours
Hybrid (2 days in-office, 3 days remote, last Saturday of each month in-office)
If you're passionate about social media, digital marketing, and creating meaningful change, we'd love for you to be a part of our foundation!
1. Those who are from or open to relocate to Gurgaon and neighboring cities
Other requirements
Qualifications:
1. Experience: minimum 6 months of experience in social media management, digital marketing, or a related field, preferably in the nonprofit sector.
2. Education: Bachelor’s degree in marketing, communications, journalism, or a related field.
3. Skills:
3.1 Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn,
YouTube) and scheduling tools.
3.2 Strong skills in content creation, including copywriting, graphic design, and video editing.
3.3 Knowledge of analytics tools (Google Analytics, social media insights) and
marketing tools like Canva, Hootsuite, or Buffer.
3.4 Experience with SEO, Google Ads, and social media advertising.
3.5 Familiarity with email marketing platforms like Mailchimp or Constant Contact.
4. Soft skills: Excellent communication, creativity, attention to detail, and the ability to work both independently and as part of a team.
Salary
Duration: 6 months
Salary during probation: ₹12,000 - 16,000 /month (only for freshers)
After probation:
Annual CTC: ₹ 2,00,000 /year
Perks
Informal dress code 5 days a week
Number of openings
1
About Sarvam Foundation
Sarvam Shakti, a flagship project of the Sarvam Foundation, is a unique and empowering educational program for urban slum girls. We emphasize creative education, including intensive training in Indian performing arts and yoga. Additionally, through our Shiksha initiative, we provide quality education in computers and English classes. Our students, known as Shaktis, have appeared on national television and performed internationally. By offering a skills-based curriculum and well-being program, we empower marginalized girls in India to discover confidence, self-worth, and purpose in their lives. This holistic approach shapes their character and equips them to navigate life's challenges.
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