Social Media & Brand Marketing Associate Fresher Job

Key Responsibilities

1. Brand Strategy & Identity
- Develop and maintain a consistent brand voice, visual style, and messaging that resonates with sneaker enthusiasts and streetwear culture.
- Work closely with leadership to refine Hype Elixir's brand positioning and ensure all campaigns align with our core values and goals.

2. Social Media Management
- Oversee the content calendar for all social platforms, ensuring regular and engaging posts.
- Stay up-to-date with platform trends and algorithm changes to optimize reach and engagement.
- Coordinate with creative teams for photography, video production, and graphic design assets.

3. Content Creation & Curation
- Collaborate with photographers, videographers, and graphic designers to produce high-quality, on-brand content (sneaker photography, lifestyle shoots, unboxing videos, behind-the-scenes).
- Write engaging copy for social media captions, blog posts, and email newsletters that speak to our target audience.
- Maintain a consistent aesthetic and tone that embodies Hype Elixir's brand identity.

4. Community Engagement & Customer Relationship Management
- Respond to comments, direct messages, and customer inquiries on social channels in a timely and friendly manner.
- Foster an active online community by initiating discussions, polls, and interactive content (e.g., Q&A sessions or live streams).
- Gather feedback and insights from followers to inform future product offerings, content, and marketing approaches.

5. Influencer & Partnership Collaborations
- Identify, vet, and manage influencer relationships that align with Hype Elixir's brand image and target demographic.
- Coordinate influencer campaigns, track deliverables, and measure ROI.
- Seek partnership opportunities with complementary brands (streetwear labels, events, podcasts) to broaden brand reach.

6. Campaign Planning & Execution
- Plan and execute marketing campaigns around key sneaker releases, seasonal sales, and brand milestones.
- Collaborate with internal teams (e.g., operations, customer service) to ensure cohesive messaging and streamlined logistics.
- Use data insights to optimize campaigns and reallocate the marketing budget where needed.

7. Analytics & Reporting
- Track and analyze social media metrics (engagement rate, follower growth, reach, conversions) and translate data into actionable insights.
- Share regular reports with leadership to illustrate the impact of social media and brand marketing initiatives on overall business objectives.
- Continuously refine strategies based on performance data to improve results.

8. Trend spotting & Industry Knowledge
- Keep a finger on the pulse of emerging social and cultural trends, especially within sneaker and streetwear communities.
- Monitor competitor strategies and best practices, suggesting new approaches to keep Hype Elixir at the forefront of industry trends.

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