Google PPC Specialist Job

Key responsibilities:

1. Develop, implement, and optimize Google PPC campaigns to achieve business objectives
2. Conduct thorough keyword research to identify high-performing terms
3. Craft compelling ad copy and design effective landing pages to maximize conversions
4. Monitor and analyze campaign performance, generating reports to assess ROI and KPIs
5. Allocate and manage budgets efficiently to maximize ad spend effectiveness
6. Perform A/B testing on ads and landing pages to improve performance
7. Stay updated with the latest PPC trends and best practices to ensure campaigns remain competitive
8. Work closely with the marketing team to align PPC strategies with overall marketing goals

Preferred Qualifications:

1. Proven experience managing Google PPC campaigns
2. Strong analytical skills and experience with performance metrics
3. Excellent understanding of keyword research and bid management
4. Creative ad copywriting and landing page optimization skills
5. Familiarity with Google Analytics and other digital marketing tools
6. Strong communication and teamwork abilities

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