1. Collaborate closely with the creative director, copywriters, and project managers to fulfill requirements from the brand team.
2. Create various marketing materials, including in-app creatives, Google and Facebook banners, store branding assets, mock-ups and fabrication concepts for retail environments, packaging designs, logo designs, and ad campaigns.
3. Develop comprehensive brand guidelines, encompassing logo design, brand colors, font usage, and the final package design.
4. Oversee the packaging design process from initial KLD creation to final design development.
5. Ensure designs adhere to color limitations for offset printing, reflecting this knowledge in all projects.
6. Actively participate in discussions with the production team to finalize printing materials and address any execution challenges that arise throughout the project lifecycle.