Group Manager Video Marketing Job

Key responsibilities:

1. Develop and implement a strategic roadmap for YouTube channel growth and revenue generation aligned with business objectives
2. Lead and mentor a 15-member team of YouTube channel specialists including content creators, editors, motion graphic artists, and analysts to achieve growth and revenue targets
3. Conduct market research and competitive analysis to identify growth opportunities and trends in the YouTube ecosystem
4. Collaborate with content creators to develop engaging and monetizable video content tailored to the target audience
5. Optimize video content for SEO and audience engagement to increase visibility and watch time
6. Oversee the monetization strategy for the YouTube channel including ad revenue and driving relevant traffic to the website
7. Implement best practices for audience development including audience retention, subscriber acquisition, and community engagement
8. Analyze YouTube analytics and performance metrics to measure the effectiveness of channel growth and revenue strategies and adjust tactics accordingly
9. Develop partnerships and collaborations with influencers, brands, and other YouTube creators to expand reach and drive revenue opportunities
10. Stay informed about YouTube platform updates, algorithm changes, and industry trends to adapt strategies and maintain competitiveness
11. Curate and showcase customer video testimonials across various marketing channels including the YouTube channel, website, social media platforms, and advertising campaigns, to enhance brand credibility and trust
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Information above is Internshala's interpretation and paraphrasing of what we found on the shared link.