1. Write, edit and publish engaging content for various social networks, including Facebook, Twitter, and Instagram
2. Optimize social media posts (language, tone, message) based on our target audience's behaviors
3. Select appealing images and videos to complement the text
4. Update our social media pages with compelling company news
5. Coordinate with internal teams to create advertising posts (e.g. for events, open roles, and product releases)
6. Track and report on social media insights (traffic, engagement, shares, conversion rates)
7. Apply advertising techniques to boost brand awareness, like promotions and competitions
8. Respond to questions and comments on our social media pages in a timely and accurate manner
9. Network with clients and industry professionals
10. Help produce video content as well as other digital flyers and posts
11. Support the business in preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photos, etc
12. Maintain client communication from project start to finish
