1. Work in partnership with an art director to form a creative team working on creative briefs
2. Develop and manage content strategists and oversee all content creation activities for the clients
3. Familiarize yourself with your client's products and services, the target audience, and their competitors' activities
4. Develop innovative strategies for clients basis their overall brand strategy and goals
5. Write clear, persuasive, original copy through the various iterations of the project
6. Proofread copy to check spelling and grammar
7. Ensure monthly calendars detailing a strategy for clients as well as internal briefs for the creative/photography/ATL/digital, etc teams are shared in a timely manner
8. Collaborate with our internal teams to manage the planning, creation, and delivery of original content
9. Amend, revise, or redevelop adverts or campaigns in response to feedback from the creative director, account team, or clients
10. Stay up-to-date with current technologies and trends in social media, design tools, and applications
11. Monitor the effectiveness of advertising campaigns
12. Work alongside the creative department and work from client briefs to conceive, develop and produce effective advertising campaigns
13. Focus on providing the written words (the copy) for an advertising campaign
14. Work with media planners/media buyers and the production department to fully develop an advertising campaign
A copy can include: Creating headlines, slogans, catchphrases, straplines, and body copy for print advertising and leaflets writing for web advertising, social media, and mobile applications creating scripts for radio jingles and TV commercials.
Square One was founded in 2002 by a trio of visionary architects to bring the futuristic art of architectural visualization to India! Through cutting-edge technology and a deep understanding of design, Square One was able to win the trust of realtors across the country, becoming the go-to brand for 3D imaging and visualization. Recognizing the need for a strong brand team to assist their large base of clientele, Square One added a media and communications wing that helps brands soar into the ever-evolving stratosphere of digital marketing, branding, and advertising. Using the key disciplines of creativity and strategic insight along with a keen understanding of technology and trends, Square One today has grown into a 360 agency that helps brands maximize their growth and create meaningful connections with their customers.
