Junior Lead Generation Associate Job

Key Responsibilities:

1. Email Outreach: Craft and send compelling emails to engage prospects and nurture relationships
2. Calling: Make outbound calls to potential clients to introduce our products/services and identify potential business opportunities
3. Market Research: Stay up-to-date with industry trends and competitor activities to identify new opportunities

Required Skills and Qualifications:

1. Experience: Proven experience in lead generation, email marketing, or marketing
2. Communication Skills: Excellent verbal and written communication skills
3. Email Marketing: Develop, execute, and optimize email marketing campaigns to drive engagement, leads, and conversions
4. Content Creation: Craft compelling email content, subject lines, and call-to-actions to maximize open and click-through rates
5. Audience Segmentation: Segment email lists based on user behavior, demographics, and engagement levels to target specific audiences effectively
6. LinkedIn Marketing: Utilize LinkedIn to generate leads, build brand awareness, and nurture relationships with potential clients
7. Campaign Management: Plan and manage LinkedIn ad campaigns, including Sponsored Content, InMail, and Text Ads
8. Analytics and Reporting: Monitor and analyze the performance of email and LinkedIn campaigns, providing regular reports and actionable insights
9. Automation: Implement and manage email marketing automation workflows to improve efficiency and personalization
10. Skills: Strong writing and editing skills with the ability to create engaging content
11. Tools: Proficiency with email marketing platforms (e.g., Mailchimp, SendGrid) and LinkedIn Campaign Manager
12. Analytical Skills: Ability to analyze campaign performance data and make data-driven decisions
13. Detail-Oriented: High attention to detail and strong organizational skills
14. Industry Knowledge: Understanding of the technology industry and B2B marketing strategies

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