As the PR Executive for our SaaS company focused on the freight forwarding and logistics industry, you will be responsible for developing and executing comprehensive public relations and communication strategies. (Your role will be) pivotal in building our brand, establishing thought leadership, and driving awareness in the target market (nationally and internationally).
Key Responsibilities:
1. Create and implement a comprehensive PR strategy to elevate Softlink Global's presence in the freight forwarding and logistics sector along with the Manager.
2. Build and maintain strong relationships with industry-specific media outlets, reporters, and influencers. Pitch and secure media coverage seeking high-level placements in print, broadcast, and online media to gain attention from the forwarding and logistics industry.
3. Leverage existing media relationships and cultivate new contacts within business and industry media. Manage media inquiries and interview requests.
4. Generate compelling and industry-relevant content, including press releases, articles, and blog posts, keynote- presentations Ensure consistency in messaging.
5. Develop and execute a crisis communication plan to manage and mitigate potential issues that may arise.
6. Position company executives as industry thought leaders through by-lined articles, speaking engagements, and interviews.
7. Organize and manage press conferences, webinars, forwarding & logistics industry events to launch new products or initiatives.
8. Closely coordinate with the company's marketing team to ensure consistent messaging, brand presence, and engagement of audiences, across traditional and new media (social) platforms.
9. Collaborate with internal teams to ensure alignment and consistency in communication strategies and messaging.
10. Monitor and analyze PR metrics to gauge the effectiveness of campaigns on a quarterly basis and adjust strategies as needed.
11. Stay informed about competitors and market trends to maintain a competitive edge, and evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
12. Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding PR strategy surrounding them.
Softlink Global is the leading software and IT solutions provider for the Freight Forwarding, Logistics, and Supply Chain industry, globally. Our comprehensive product portfolio includes superior technology solutions for the strategic and operational aspects of the logistics & freight forwarding businesses. Softlink caters to more than 4,500+ logistics & freight companies spread across 45+ countries. Our global operations are handled by more than 300+ highly experienced employees with strong domain expertise. Our spirit of innovation and passion for helping the logistics & freight industry has created a tremendous business impact, reflected by thousands of freight software deployments we have undertaken over the years.
