We are looking for a 'Product Marketing Associate' to help drive go-to-market strategies, customer engagement, and brand positioning for our B2B SaaS products. You will work closely with product, sales, and marketing teams to develop compelling messaging, execute targeted marketing campaigns, and ensure our solutions effectively address the needs of enterprise and mid-market customers.
Key Responsibilities:
1. Assist in developing product positioning, messaging, and go-to-market strategies tailored for B2B SaaS audiences.
2. Conduct market research and competitor analysis to identify trends, customer pain points, and opportunities.
3. Create sales enablement materials, including decks, case studies, one-pagers, and FAQs, to support the sales team.
4. Support the execution of multi-channel marketing campaigns (email, content marketing, webinars, and paid media).
5. Analyze marketing performance metrics and user engagement to optimize strategies and improve conversion rates.
6. Collaborate with product teams to translate technical features into clear, value-driven messaging for business buyers.
Requirements:
1. 1-3 years of experience in B2B SaaS product marketing, content marketing, or demand generation.
2. Strong storytelling and positioning skills to communicate complex SaaS solutions effectively.
3. Experience in creating sales collateral and working closely with sales teams to align marketing with revenue goals.
4. Familiarity with CRM, marketing automation tools (HubSpot, Marketo, or similar), and analytics platforms.
5. Ability to analyze data and customer insights to refine messaging and improve engagement.
6. Highly collaborative, detail-oriented, and eager to learn in a fast-paced SaaS environment.
Qrata is a talent search firm that partners with top VC firms such as Accel, Matrix, Sequoia, Lightspeed, and more to help scale their portfolio teams globally. We have expertise in engineering, growth, design, and product roles, and the teams are divided by function to be able to have an in-depth view of these functions. We have a specialized mapping team that supports our talent partners with a more targeted search. 95% of our profiles make shortlists and hence our hiring is faster. We work with late-stage companies such as Nykka, dream 11, pharmeasy, Jiosaavn, Marico, etc. Our strength is in hiring for early-stage startups, which is more challenging but have been able to get past all the challenges due to our structure in the process.
