a. Keyword Research & Analysis:
1. Conduct thorough keyword research to identify target keywords and opportunities for content optimization.
2. Analyze competitors and market trends to stay ahead of SEO developments.
b. On-Page SEO:
1. Optimize website content, including meta titles, descriptions, headers, and image alt texts.
2. Ensure website content is user-friendly and aligned with SEO best practices.
c. Technical SEO:
1. Conduct regular technical audits of the website and identify issues that need to be addressed.
2. Work with the development team to implement technical improvements, such as improving site speed, mobile optimization, and fixing crawl errors.
d. Content Strategy:
1. Collaborate with content creators to develop SEO-friendly content strategies.
Provide guidance on content structure, keyword placement, and internal linking.
e. Link Building:
1. Develop and execute effective link-building strategies to increase the website s authority and ranking.
2. Reach out to relevant websites and influencers for backlinks and partnerships.
f. Performance Monitoring & Reporting:
1. Use SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) to monitor website performance.
2. Generate regular reports on SEO performance, including key metrics such as traffic, rankings, and conversions.
3. Analyze data to identify areas for improvement and growth.
g. Continuous Improvement:
1. Stay updated with the latest SEO trends, algorithm changes, and industry best practices.
2. Test and evaluate new SEO techniques and tools to improve effectiveness.
Skill(s) required
Digital MarketingEnglish Proficiency (Written)Google AdWordsGoogle AnalyticsSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Social Media Marketing